/* ============================================================
   HI TECH PRO — "We turned the fire into a shield"
   A WO! Studio case · dark, machined, fire-safety & security.
   Same experience on desktop AND touch (Lenis desktop-only; the
   sticky racks + canvas run on native mobile scroll too).
   ============================================================ */

:root{
  --ground:#0C0D0F;
  --ground-2:#101216;
  --panel:#14161B;
  --panel-2:#191C22;
  --ink:#EEF0F3;
  --ink-2:#B7BCC4;
  --mut:#8A919B;
  --line:rgba(238,240,243,.09);
  --line-2:rgba(238,240,243,.15);
  --red:#E63946;
  --amber:#FFA300;
  --silver:#D5D8DB;
  --chrome:linear-gradient(135deg,#FFFFFF 0%,#D5D8DB 34%,#9AA0A8 56%,#EDEFF1 78%,#B9BEC4 100%);
  --f-disp:"Saira",system-ui,sans-serif;
  --f-body:"Cairo",system-ui,sans-serif;
  --f-mono:"Space Mono",ui-monospace,monospace;
  --pad:clamp(20px,5vw,90px);
  --maxw:1280px;
  --sec:clamp(92px,13vh,184px);          /* section vertical rhythm */
  --gap:clamp(12px,1.1vw,18px);          /* grid gutter */
  --ease:cubic-bezier(.2,.7,.2,1);
  /* type scale — refined, controlled */
  --t-hero:clamp(2.5rem,6.4vw,5.4rem);
  --t-lead:clamp(1.85rem,4.4vw,3.3rem);
  --t-quote:clamp(1.95rem,4.8vw,3.6rem);
  --t-body:clamp(1rem,1.35vw,1.2rem);
  --t-body-lg:clamp(1.18rem,1.9vw,1.5rem);
  --t-label:clamp(10px,.78vw,11.5px);
}

*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body.htp{
  margin:0;background:var(--ground);color:var(--ink);
  font-family:var(--f-body);font-weight:400;line-height:1.62;font-size:16px;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;overflow-x:clip;
}
body.htp.no-js .htp-intro{display:none}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
em{font-style:normal;box-shadow:inset 0 -.5em 0 color-mix(in srgb,var(--red) 22%,transparent)}
.htp-acc{color:var(--red)}
.htp-sr{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);border:0}
::selection{background:var(--red);color:#fff}

/* ---------- atmosphere ---------- */
.htp-field{position:fixed;inset:0;width:100%;height:100%;z-index:0;pointer-events:none}
body:not(.is-live) .htp-field{background:repeating-linear-gradient(0deg,transparent 0 24px,rgba(238,240,243,.03) 24px 25px);opacity:.6}
.htp-grain{position:fixed;inset:0;z-index:1;pointer-events:none;opacity:.045;mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='160' height='160'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2'/></filter><rect width='100%25' height='100%25' filter='url(%23n)'/></svg>");}
.htp-wo,.htp-cursor,.htp-prog,.htp-nav,main,.htp-lb{position:relative;z-index:2}

/* ---------- WO! corner badge ---------- */
.htp-wo{position:fixed;left:var(--pad);bottom:clamp(16px,2.4vw,30px);z-index:40;display:flex;align-items:baseline;gap:.32em;
  font-family:var(--f-disp);transition:opacity .5s var(--ease),transform .5s var(--ease)}
.htp-wo b{font-weight:800;font-size:15px;color:var(--ink)}
.htp-wo span{font-size:9.5px;letter-spacing:.34em;text-transform:uppercase;color:var(--mut)}
body.wo-hide .htp-wo{opacity:0;transform:translateY(8px);pointer-events:none}
@media (max-width:720px){.htp-wo{display:none}}

/* ---------- cursor (fine pointers only) ---------- */
.htp-cursor{position:fixed;left:0;top:0;width:42px;height:42px;margin:-21px 0 0 -21px;z-index:60;pointer-events:none;opacity:0;transition:opacity .3s}
.htp-cursor i{position:absolute;inset:0;border:1px solid color-mix(in srgb,var(--silver) 64%,transparent);border-radius:50%;transition:transform .25s var(--ease),background .25s,border-color .25s}
body.has-cursor .htp-cursor{opacity:1}
.htp-cursor.is-hot i{transform:scale(.42);background:var(--red);border-color:var(--red)}
.htp-cursor[data-label]::after{content:attr(data-label);position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);font-family:var(--f-mono);font-size:10px;letter-spacing:.05em;color:#fff;opacity:0;white-space:nowrap;transition:opacity .2s}
.htp-cursor.has-label.is-hot::after{opacity:1}
.htp-cursor.has-label.is-hot i{transform:scale(2.6);background:color-mix(in srgb,var(--red) 92%,#000);border-color:transparent}
@media (hover:none){.htp-cursor{display:none}}

/* ---------- progress + nav ---------- */
.htp-prog{position:fixed;left:0;top:0;height:2px;width:100%;z-index:55}
.htp-prog i{display:block;height:100%;width:0;background:linear-gradient(90deg,var(--red),var(--amber))}
.htp-nav{position:fixed;top:0;left:0;right:0;z-index:50;display:flex;align-items:center;justify-content:space-between;
  padding:clamp(14px,2vw,22px) var(--pad);background:linear-gradient(180deg,rgba(12,13,15,.88),rgba(12,13,15,0));
  transition:transform .45s var(--ease),opacity .45s}
.htp-nav.is-hidden{transform:translateY(-104%);opacity:0}
.htp-nav__back{display:inline-flex;align-items:center;gap:.5em;font-family:var(--f-mono);font-size:11px;letter-spacing:.05em;color:var(--ink-2)}
.htp-nav__back svg{width:16px;height:16px;transition:transform .3s}
.htp-nav__back:hover{color:var(--ink)}.htp-nav__back:hover svg{transform:translateX(-3px)}
.htp-nav__id{display:inline-flex;align-items:center;gap:.7em;font-family:var(--f-mono);font-size:10px;letter-spacing:.07em;text-transform:uppercase;color:var(--mut)}
.htp-nav__mark{width:20px;height:20px;display:inline-flex}.htp-nav__mark img{width:100%;height:100%;object-fit:contain}
@media (max-width:640px){.htp-nav__id span:last-child{display:none}}

/* ---------- intro loader ---------- */
.htp-intro{position:fixed;inset:0;z-index:90;background:var(--ground);display:grid;place-items:center;animation:htpIntroOut .6s var(--ease) 2.05s forwards}
.htp-intro__mark{width:clamp(84px,12vw,128px);filter:drop-shadow(0 0 30px rgba(0,0,0,.6));opacity:0;transform:scale(1.18);
  animation:htpMarkIn .9s var(--ease) .25s forwards, htpMarkOut .45s var(--ease) 1.95s forwards}
.htp-intro__mark img{width:100%}
.htp-intro__scan{position:absolute;left:0;right:0;height:2px;top:0;background:linear-gradient(90deg,transparent,var(--red),transparent);box-shadow:0 0 24px 3px var(--red);opacity:0;animation:htpScan 1s var(--ease) .15s 1 forwards}
@keyframes htpMarkIn{0%{opacity:0;transform:scale(1.18);filter:blur(10px) brightness(.5)}60%{opacity:1;filter:blur(0) brightness(1.15)}100%{opacity:1;transform:scale(1);filter:blur(0) brightness(1)}}
@keyframes htpMarkOut{to{opacity:0;transform:scale(.88)}}
@keyframes htpScan{0%{opacity:0;top:8%}18%{opacity:1}100%{opacity:0;top:92%}}
@keyframes htpIntroOut{to{opacity:0;visibility:hidden}}

/* ============================================================  shared bits  */
main{display:block}
section{position:relative;padding-left:var(--pad);padding-right:var(--pad)}
.htp-chap{max-width:var(--maxw);margin-inline:auto;padding-block:var(--sec)}
.htp-k{font-family:var(--f-mono);font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:var(--red);margin:0 0 1.6em}
.htp-k i{font-style:normal;color:var(--mut)}
.htp-k--light{color:var(--mut)}
.htp-lead{font-family:var(--f-disp);font-weight:700;letter-spacing:-.018em;line-height:1.03;font-size:var(--t-lead);margin:0 0 .6em;max-width:17ch}
.htp-body{font-size:var(--t-body);line-height:1.66;color:var(--ink-2);max-width:60ch;margin:0}
.htp-body--lg{color:var(--ink);max-width:38ch;font-size:var(--t-body-lg);line-height:1.5}

[data-reveal]{opacity:0;transform:translateY(20px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
[data-reveal].in{opacity:1;transform:none}
[data-split] .w{display:inline-block;opacity:0;transform:translateY(.5em);transition:opacity .6s var(--ease),transform .6s var(--ease)}
[data-split].in .w{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){[data-reveal],[data-split] .w{opacity:1!important;transform:none!important;transition:none!important}}

/* ============================================================  HERO  */
.htp-hero{min-height:100svh;max-width:var(--maxw);margin-inline:auto;display:flex;flex-direction:column;justify-content:center;align-items:flex-start;
  padding-block:clamp(96px,12vh,120px) clamp(56px,8vh,84px);gap:clamp(20px,2.8vw,32px)}
.htp-hero__mark{position:relative;width:clamp(70px,7.4vw,104px);aspect-ratio:920/1000}
.htp-hero__markimg{width:100%;filter:drop-shadow(0 18px 40px rgba(0,0,0,.55))}
.htp-sheen{position:absolute;inset:0;-webkit-mask:url("assets/logos/htp-mark-white.png") center/contain no-repeat;mask:url("assets/logos/htp-mark-white.png") center/contain no-repeat;
  background:linear-gradient(115deg,transparent 38%,rgba(255,255,255,.92) 50%,transparent 62%);background-size:280% 100%;mix-blend-mode:screen;animation:htpSheen 5.2s var(--ease) infinite}
.htp-sheen--sm{animation-duration:6s}
@keyframes htpSheen{0%{background-position:160% 0;opacity:0}12%{opacity:1}40%{background-position:-60% 0;opacity:.9}55%,100%{background-position:-60% 0;opacity:0}}
@media (prefers-reduced-motion:reduce){.htp-sheen{display:none}}
.htp-eyebrow{font-family:var(--f-mono);font-size:var(--t-label);letter-spacing:.2em;text-transform:uppercase;color:var(--ink-2);margin:0}
.htp-hero__title{font-family:var(--f-disp);font-weight:800;letter-spacing:-.022em;line-height:.97;font-size:var(--t-hero);margin:0;max-width:13ch}
.htp-hero__sub{font-size:var(--t-body-lg);line-height:1.5;color:var(--ink-2);max-width:44ch;margin:.2em 0 0}
.htp-hero__promise{display:flex;flex-wrap:wrap;align-items:center;gap:.8em 1.4em;margin:.7em 0 0;font-family:var(--f-mono);font-size:clamp(10px,1.1vw,12px);letter-spacing:.12em;text-transform:uppercase;color:var(--mut)}
.htp-hero__promise span{position:relative;padding-left:1.4em}
.htp-hero__promise span::before{content:"";position:absolute;left:0;top:50%;transform:translateY(-50%);width:7px;height:7px;border-radius:50%;background:var(--red);box-shadow:0 0 12px var(--red)}
.htp-hero__promise i{font-family:var(--f-body);font-style:normal;font-size:1.45em;letter-spacing:0;color:var(--ink-2)}
.htp-cue{position:absolute;left:var(--pad);bottom:clamp(22px,4vh,40px);font-family:var(--f-mono);font-size:10px;letter-spacing:.2em;text-transform:uppercase;color:var(--mut);display:flex;align-items:center;gap:.7em}
.htp-cue i{font-style:normal;animation:htpBob 1.8s ease-in-out infinite}
@keyframes htpBob{0%,100%{transform:translateY(0)}50%{transform:translateY(5px)}}

/* ============================================================  CHALLENGE / INSIGHT  */
.htp-challenge .htp-body--lg em{box-shadow:inset 0 -.5em 0 color-mix(in srgb,var(--amber) 30%,transparent)}
.htp-quote{font-family:var(--f-disp);font-weight:600;letter-spacing:-.012em;line-height:1.07;font-size:var(--t-quote);margin:0 0 .7em;max-width:18ch}
.htp-insight .htp-body{max-width:52ch}
.htp-brief .htp-body{margin-top:1.1em}

/* ============================================================  THE AUDIT (full brand analysis)  */
.htp-audit{max-width:var(--maxw);margin-inline:auto;padding-block:var(--sec)}
.htp-audit__top{display:grid;grid-template-columns:.82fr 1.18fr;gap:clamp(28px,4vw,60px);align-items:center;margin-bottom:clamp(36px,5.5vh,64px)}
.htp-audit__exhibit{position:relative;margin:0;border-radius:13px;overflow:hidden;border:1px solid var(--line-2);background:#F4F2EE;cursor:pointer}
.htp-audit__exhibit img{width:100%;display:block}
.htp-audit__stamp{position:absolute;top:14px;left:14px;font-family:var(--f-mono);font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:#a23b3b;background:rgba(255,255,255,.72);padding:4px 10px;border-radius:20px}
.htp-audit__reject{position:absolute;inset:0;border:1px solid rgba(230,57,70,.4);border-radius:13px;pointer-events:none}
.htp-audit__vlead{font-family:var(--f-disp);font-weight:700;font-size:clamp(1.6rem,3.4vw,2.6rem);line-height:1.04;letter-spacing:-.015em;margin:0 0 .55em;color:var(--ink)}
.htp-audit__vlead em{font-style:normal;color:var(--red);box-shadow:none}
.htp-audit__vbody{margin:0;font-size:var(--t-body);color:var(--ink-2);max-width:48ch}
@media (max-width:760px){.htp-audit__top{grid-template-columns:1fr;gap:24px}}
/* brand inventory */
.htp-inv{max-width:var(--maxw);margin-inline:auto;display:flex;flex-direction:column;border-top:1px solid var(--line-2)}
.htp-inv__head{display:grid;grid-template-columns:1.1fr .52fr 2fr;gap:clamp(12px,2vw,28px);padding:12px 0;font-family:var(--f-mono);font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:var(--mut);border-bottom:1px solid var(--line)}
.htp-inv__row{display:grid;grid-template-columns:1.1fr .52fr 2fr;gap:clamp(12px,2vw,28px);align-items:center;padding:clamp(13px,1.8vh,20px) 0;border-bottom:1px solid var(--line)}
.htp-inv__dim{font-family:var(--f-disp);font-weight:700;font-size:clamp(1rem,1.7vw,1.3rem);color:var(--ink);letter-spacing:-.01em}
.htp-inv__st{justify-self:start;font-family:var(--f-mono);font-size:10px;letter-spacing:.08em;text-transform:uppercase;padding:4px 11px;border-radius:20px;border:1px solid;white-space:nowrap}
.htp-inv__st--miss{color:var(--red);border-color:color-mix(in srgb,var(--red) 46%,transparent);background:color-mix(in srgb,var(--red) 10%,transparent)}
.htp-inv__st--bad{color:var(--amber);border-color:color-mix(in srgb,var(--amber) 42%,transparent);background:color-mix(in srgb,var(--amber) 9%,transparent)}
.htp-inv__note{font-size:var(--t-body);color:var(--ink-2);max-width:54ch}
@media (max-width:680px){
  .htp-inv__head{display:none}
  .htp-inv__row{grid-template-columns:1fr auto;column-gap:14px;row-gap:7px;padding:16px 0}
  .htp-inv__dim{grid-column:1}.htp-inv__st{grid-column:2;justify-self:end}
  .htp-inv__note{grid-column:1/-1;max-width:none}
}
/* the cost — credibility → sales */
.htp-cost{max-width:var(--maxw);margin-inline:auto;padding-top:clamp(42px,6vh,72px)}
.htp-cost__k{font-family:var(--f-mono);font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:var(--red);margin:0 0 1.2em}
.htp-cost__line{font-family:var(--f-disp);font-weight:700;letter-spacing:-.015em;line-height:1.12;font-size:clamp(1.5rem,3.4vw,2.55rem);margin:0 0 1em;max-width:26ch}
.htp-cost__chain{display:flex;flex-wrap:wrap;align-items:center;gap:.55em .85em;margin:0 0 1.5em;font-family:var(--f-mono);font-size:clamp(10px,1.1vw,12.5px);letter-spacing:.06em;text-transform:uppercase;color:var(--mut)}
.htp-cost__chain i{font-style:normal;color:var(--red)}
.htp-cost__chain .htp-cost__loss{color:var(--red);font-weight:700;border:1px solid color-mix(in srgb,var(--red) 40%,transparent);padding:3px 10px;border-radius:20px}
.htp-cost__body{margin:0;font-size:var(--t-body);color:var(--ink-2);max-width:58ch}

/* ============================================================  THE VISION (from → to)  */
.htp-fromto{max-width:var(--maxw);margin-inline:auto;display:flex;flex-direction:column;border-top:1px solid var(--line-2)}
.htp-ft{display:grid;grid-template-columns:minmax(96px,.8fr) 1.1fr auto 1.7fr;align-items:center;gap:clamp(12px,2vw,30px);padding:clamp(15px,2.3vh,26px) 0;border-bottom:1px solid var(--line)}
.htp-ft dt{font-family:var(--f-mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--mut)}
.htp-ft dd{margin:0}
.htp-ft__from{font-family:var(--f-disp);font-weight:600;font-size:clamp(1.05rem,2.1vw,1.6rem);color:var(--ink-2);text-decoration:line-through;text-decoration-color:color-mix(in srgb,var(--red) 65%,transparent);text-decoration-thickness:2px}
.htp-ft i{font-style:normal;color:var(--red);font-size:clamp(1rem,1.6vw,1.3rem);justify-self:center}
.htp-ft__to{font-family:var(--f-disp);font-weight:700;font-size:clamp(1.15rem,2.4vw,1.85rem);color:var(--ink);letter-spacing:-.01em}
@media (max-width:680px){
  .htp-ft{grid-template-columns:1fr auto 1fr;row-gap:6px;column-gap:14px}
  .htp-ft dt{grid-column:1/-1;margin-bottom:2px}
}

/* ============================================================  THE APPROACH (method steps)  */
.htp-approach{max-width:var(--maxw);margin-inline:auto;padding-block:var(--sec)}
.htp-approach__body{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,4vw,62px);align-items:start}
.htp-steps{list-style:none;margin:0;padding:0}
.htp-step{display:grid;grid-template-columns:auto 1fr;gap:clamp(14px,1.6vw,22px);padding:clamp(15px,2vh,22px) 0;border-top:1px solid var(--line)}
.htp-step:last-child{border-bottom:1px solid var(--line)}
.htp-step__n{font-family:var(--f-mono);font-size:12px;color:var(--red);padding-top:.3em}
.htp-step b{display:block;font-family:var(--f-disp);font-weight:700;font-size:clamp(1.1rem,1.9vw,1.4rem);margin-bottom:.22em;letter-spacing:-.01em}
.htp-step p{margin:0;font-size:var(--t-body);color:var(--ink-2);max-width:42ch}
.htp-approach__fig{position:sticky;top:92px;margin:0;border-radius:13px;overflow:hidden;border:1px solid var(--line);background:#fff;cursor:pointer}
.htp-approach__fig img{width:100%;display:block}
.htp-approach__fig figcaption{position:absolute;left:14px;bottom:12px;font-family:var(--f-mono);font-size:10px;letter-spacing:.05em;text-transform:uppercase;color:#fff;background:rgba(12,13,15,.6);padding:4px 11px;border-radius:20px;backdrop-filter:blur(4px)}
@media (max-width:760px){.htp-approach__body{grid-template-columns:1fr;gap:24px}.htp-approach__fig{position:relative;top:0}}

/* ============================================================  TRANSFORM (fire → shield)  */
.htp-tf-intro{max-width:var(--maxw)}
.htp-transform{position:relative}
.htp-tf__pin{max-width:var(--maxw);margin-inline:auto;padding-block:clamp(20px,4vh,48px) var(--sec)}
/* base / reduced-motion: two stacked cards, no wipe */
.htp-tf__card{display:flex;flex-direction:column;gap:14px}
.htp-tf__panel{position:relative;margin:0;border-radius:16px;overflow:hidden;border:1px solid var(--line-2);min-height:clamp(240px,40vh,420px);display:grid;place-items:center}
.htp-tf__before{background:#F4F2EE}
.htp-tf__before img{width:70%;max-width:400px}
.htp-tf__after{background:radial-gradient(120% 120% at 50% 32%,#1A1D22,#0C0D0F)}
.htp-tf__shield{display:grid;place-items:center;width:100%}
.htp-tf__after .htp-tf__shield img{width:min(58%,290px);filter:drop-shadow(0 14px 36px rgba(0,0,0,.5))}
.htp-tf__panel figcaption{position:absolute;left:24px;bottom:20px;display:flex;flex-direction:column;gap:.25em;z-index:2}
.htp-tf__panel figcaption b{font-size:12px;letter-spacing:.16em;text-transform:uppercase;font-family:var(--f-mono)}
.htp-tf__before figcaption b{color:#23252A}.htp-tf__before figcaption span{color:#6b6f76}
.htp-tf__after figcaption b{color:var(--red)}.htp-tf__after figcaption span{color:var(--ink-2)}
.htp-tf__scan{display:none}
/* is-live: the pinned wipe — card centred in a 100svh pin (no translate hacks, no overlap) */
body.is-live .htp-transform{min-height:230vh}
body.is-live .htp-tf__pin{position:sticky;top:0;height:100svh;display:grid;place-items:center;padding-block:0}
body.is-live .htp-tf__card{display:block;position:relative;width:min(940px,90vw);aspect-ratio:16/10;border-radius:16px;overflow:hidden;border:1px solid var(--line-2);box-shadow:0 40px 90px -50px rgba(0,0,0,.9)}
body.is-live .htp-tf__panel{position:absolute;inset:0;min-height:0;border:0;border-radius:0}
body.is-live .htp-tf__before{z-index:1}                       /* own stacking context so its caption can't float above… */
body.is-live .htp-tf__after{z-index:2;clip-path:inset(calc((1 - var(--p,0)) * 100%) 0 0 0)}   /* …the after, which fully covers it when revealed */
body.is-live .htp-tf__before img{width:min(40%,320px)}
body.is-live .htp-tf__after .htp-tf__shield img{width:min(40%,300px)}
body.is-live .htp-tf__scan{display:block;position:absolute;left:0;right:0;height:3px;top:calc(var(--p,0)*100%);transform:translateY(-50%);background:linear-gradient(90deg,transparent,var(--red),var(--amber),var(--red),transparent);box-shadow:0 0 30px 4px var(--red);opacity:calc(1 - max(0,(var(--p,0) - .96)) * 24)}
@media (max-width:720px){
  body.is-live .htp-transform{min-height:200vh}
  body.is-live .htp-tf__card{width:88vw;aspect-ratio:3/4}
  body.is-live .htp-tf__before img{width:74%;max-width:280px}
  body.is-live .htp-tf__after .htp-tf__shield img{width:66%;max-width:240px}
}

/* ============================================================  THE MARK — derivation rack  */
.htp-mark-sec{position:relative}
.htp-mark__stage{max-width:var(--maxw);margin-inline:auto;min-height:100svh;display:flex;flex-direction:column;justify-content:center;align-items:center;text-align:center;padding-block:var(--sec);gap:clamp(30px,5vh,54px)}
body.is-live .htp-mark-sec{min-height:300vh}
body.is-live .htp-mark__stage{position:sticky;top:0;height:100svh;min-height:0}
@media (max-width:720px){body.is-live .htp-mark-sec{min-height:260vh}}
.htp-mark__tag{margin:0}
.htp-formula{display:flex;align-items:center;justify-content:center;gap:clamp(12px,2.4vw,34px);flex-wrap:nowrap}
.htp-f{opacity:.16;transform:translateY(8px);transition:opacity .7s var(--ease),transform .7s var(--ease);display:grid;place-items:center}
.htp-f.lit{opacity:1;transform:none}
.htp-op{font-family:var(--f-disp);font-weight:400;font-size:clamp(1.2rem,2.8vw,2rem);color:var(--mut);opacity:.16;transition:opacity .7s var(--ease)}
.htp-op.lit{opacity:1}
.htp-f--shield svg{width:clamp(62px,8vw,104px);height:auto;display:block;filter:drop-shadow(0 12px 26px rgba(0,0,0,.45))}
.htp-f--init{display:flex;gap:.04em;font-family:var(--f-disp);font-weight:800;font-size:clamp(2.6rem,7vw,5rem);line-height:1}
.htp-f--init b{background:var(--chrome);-webkit-background-clip:text;background-clip:text;color:transparent}
.htp-f--mark{position:relative;width:clamp(64px,8.2vw,108px);aspect-ratio:920/1000}
.htp-f--mark img{width:100%;filter:drop-shadow(0 12px 28px rgba(0,0,0,.5))}
.htp-f--mark.show-cs::before{content:"";position:absolute;inset:-15% -11%;border:1px dashed color-mix(in srgb,var(--silver) 46%,transparent);border-radius:8px;opacity:0;animation:htpCS .6s var(--ease) forwards}
@keyframes htpCS{from{opacity:0;transform:scale(.94)}to{opacity:1;transform:none}}
.htp-mark__beats{position:relative;width:min(620px,92vw);min-height:128px}
.htp-beat{position:absolute;inset:0;opacity:0;transform:translateY(14px);transition:opacity .55s var(--ease),transform .55s var(--ease);display:flex;flex-direction:column;gap:.55em}
.htp-beat.is-on{opacity:1;transform:none}
.htp-beat b{font-family:var(--f-disp);font-weight:700;font-size:clamp(1.35rem,3vw,2.05rem);letter-spacing:-.01em;color:var(--ink)}
.htp-beat span{font-size:clamp(.96rem,1.4vw,1.14rem);color:var(--ink-2);line-height:1.55;max-width:44ch;margin-inline:auto}
.htp-beat i{font-style:normal;color:var(--red);font-weight:700}
.htp-mark__rail{display:flex;gap:10px}
.htp-mark__rail i{width:30px;height:3px;border-radius:2px;background:var(--line-2);transition:background .4s}
.htp-mark__rail i.is-on{background:var(--red)}
/* reduced-motion: static, all beats stacked */
body:not(.is-live) .htp-beat{position:relative;opacity:1;transform:none;margin-bottom:1.5em}
body:not(.is-live) .htp-mark__beats{min-height:0}
body:not(.is-live) .htp-f{opacity:1;transform:none}
body:not(.is-live) .htp-op{opacity:1}
body:not(.is-live) .htp-mark__rail{display:none}

/* ============================================================  SYSTEM — heads  */
.htp-sec__head{max-width:var(--maxw);margin:0 auto clamp(34px,5vh,60px)}
.htp-sec__lead{font-family:var(--f-disp);font-weight:700;letter-spacing:-.018em;line-height:1.03;font-size:var(--t-lead);margin:0 0 .5em;max-width:18ch}
.htp-sec__note{font-size:var(--t-body);color:var(--ink-2);max-width:50ch;margin:0}

/* colour bands */
.htp-bands{display:grid;grid-template-columns:repeat(4,1fr);gap:var(--gap);max-width:var(--maxw);margin-inline:auto}
.htp-band{position:relative;border-radius:12px;padding:18px;min-height:clamp(180px,25vh,270px);display:flex;flex-direction:column;justify-content:space-between;border:1px solid var(--line)}
.htp-band__no{font-family:var(--f-mono);font-size:11px;letter-spacing:.1em;opacity:.6}
.htp-band__id b{display:block;font-family:var(--f-disp);font-weight:700;font-size:1.28rem}
.htp-band__id span{display:block;font-size:.85rem;opacity:.72;margin:.1em 0 .5em}
.htp-band__id i{font-family:var(--f-mono);font-style:normal;font-size:11px;letter-spacing:.05em;opacity:.82}
.htp-band--ink{background:#282828;color:var(--ink)}
.htp-band--red{background:var(--red);color:#fff}
.htp-band--amber{background:var(--amber);color:#1a1303}
.htp-band--silver{background:linear-gradient(150deg,#FFFFFF,#D5D8DB 60%,#AEB4BC);color:#23262b}
@media (max-width:760px){.htp-bands{grid-template-columns:repeat(2,1fr)}}

/* type — shown as 3 social posts */
.htp-typosts{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--gap);max-width:var(--maxw);margin-inline:auto}
.htp-typost{position:relative;margin:0;aspect-ratio:1/1;border-radius:14px;overflow:hidden;border:1px solid var(--line);
  display:flex;flex-direction:column;justify-content:center;align-items:center;text-align:center;padding:clamp(22px,3vw,42px)}
.htp-typost--red{background:var(--red)}
.htp-typost--amber{background:var(--amber)}
.htp-typost--dark{background:radial-gradient(130% 130% at 50% 28%,#1a1d22,#0c0d0f)}
.htp-typost__mark{width:clamp(34px,3.4vw,46px);margin-bottom:1.1em}
.htp-typost__mark img{width:100%;display:block}
.htp-typost__big{font-family:var(--f-body);font-weight:900;line-height:.98;letter-spacing:-.005em;text-transform:uppercase;color:#fff;margin:0;font-size:clamp(1.7rem,3.4vw,2.7rem)}
.htp-typost__big--ink{color:#1a1303;text-transform:none;font-weight:800;line-height:1.04;font-size:clamp(1.5rem,3vw,2.3rem)}
.htp-typost__big--ink em{font-style:normal;color:#fff}
.htp-typost__tag{position:absolute;bottom:clamp(16px,2vw,22px);font-family:var(--f-mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:rgba(255,255,255,.72)}
.htp-typost__tag--ink{color:rgba(26,19,3,.66)}
.htp-typost__ar{font-family:var(--f-body);font-weight:700;font-size:clamp(2rem,4.4vw,3.2rem);line-height:1.1;color:var(--red);margin:0}
.htp-typost__en{font-family:var(--f-body);font-weight:700;font-size:clamp(.95rem,1.5vw,1.2rem);text-transform:uppercase;letter-spacing:.12em;color:var(--ink);margin:.7em 0 0}
.htp-typost__face{position:absolute;bottom:clamp(16px,2vw,22px);font-family:var(--f-mono);font-size:10px;letter-spacing:.08em;color:var(--mut)}
.htp-typost figcaption{position:absolute;top:clamp(14px,1.6vw,20px);left:clamp(16px,2vw,22px);font-family:var(--f-mono);font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:rgba(255,255,255,.6)}
.htp-typost--amber figcaption{color:rgba(26,19,3,.6)}
@media (max-width:760px){.htp-typosts{grid-template-columns:1fr;max-width:460px}}

/* pattern — recoloured motifs straight on the dark environment (no boxes), big, one orientation each */
.htp-patfield{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--gap);max-width:var(--maxw);margin-inline:auto}
.htp-patcell{display:block;height:clamp(260px,36vh,380px);background-repeat:repeat;background-position:center;background-size:98px}
.htp-patcell--white{background-image:url("assets/pattern/htp-pattern-fill-white.png")}
.htp-patcell--red{background-image:url("assets/pattern/htp-pattern-fill-red.png")}
.htp-patcell--amber{background-image:url("assets/pattern/htp-pattern-fill-amber.png")}
@media (max-width:680px){.htp-patfield{grid-template-columns:1fr}.htp-patcell{height:clamp(150px,32vw,200px);background-size:82px}}

/* ============================================================  IN THE WORLD — editorial applications  */
.htp-world{max-width:var(--maxw);margin-inline:auto;padding-block:var(--sec)}
.htp-world__head{margin-bottom:clamp(30px,5vh,56px)}
.htp-app2{position:relative;margin:0;border-radius:13px;overflow:hidden;border:1px solid var(--line);background:var(--panel);cursor:pointer}
.htp-app2 img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .8s var(--ease);will-change:transform}
.htp-app2:hover img{transform:scale(1.04)}
.htp-app2 figcaption{position:absolute;left:18px;bottom:16px;display:flex;flex-direction:column;gap:.15em;z-index:2}
.htp-app2 figcaption b{font-family:var(--f-disp);font-weight:700;font-size:clamp(1rem,1.5vw,1.25rem);color:#fff}
.htp-app2 figcaption span{font-family:var(--f-mono);font-size:10px;letter-spacing:.05em;text-transform:uppercase;color:rgba(255,255,255,.7)}
.htp-app2::after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(8,9,11,.72) 0%,transparent 46%);opacity:.85;transition:opacity .4s;pointer-events:none}
.htp-app2:hover::after{opacity:1}

/* LEAD billboard — full width on its own dark ground */
.htp-lead-app{position:relative;margin:0 0 var(--gap);border-radius:16px;overflow:hidden;border:1px solid var(--line-2);cursor:pointer;
  background:radial-gradient(120% 140% at 70% 10%,#16181d,#0a0b0d 70%)}
.htp-lead-app img{width:100%;height:clamp(340px,56vh,600px);object-fit:cover;object-position:center;display:block;transition:transform 1s var(--ease)}
.htp-lead-app:hover img{transform:scale(1.03)}
.htp-lead-app figcaption{position:absolute;left:clamp(20px,3vw,40px);bottom:clamp(18px,3vw,34px);display:flex;align-items:baseline;gap:clamp(12px,1.6vw,22px);flex-wrap:wrap;z-index:2}
.htp-lead-app__i{font-family:var(--f-mono);font-size:11px;letter-spacing:.1em;color:var(--amber)}
.htp-lead-app__t{font-family:var(--f-disp);font-weight:700;font-size:clamp(1.1rem,1.8vw,1.5rem);color:#fff}
.htp-lead-app__d{font-family:var(--f-mono);font-size:11px;letter-spacing:.04em;text-transform:uppercase;color:rgba(255,255,255,.6)}

.htp-world__row{display:grid;gap:var(--gap);margin-bottom:var(--gap)}
.htp-world__row--split{grid-template-columns:1.6fr 1fr}
.htp-world__row--pair{grid-template-columns:1fr 1fr}
.htp-world__row--split .htp-app2 img{height:clamp(300px,44vh,460px)}
.htp-world__row--pair .htp-app2 img{height:clamp(240px,32vh,360px)}
/* full-bleed digital tile */
.htp-world__wide{display:block;margin-bottom:var(--gap)}
.htp-world__wide img{height:clamp(280px,42vh,480px)}
@media (max-width:760px){
  .htp-world__row--split{grid-template-columns:1fr}
  .htp-world__row--split .htp-app2 img{height:clamp(220px,46vw,300px)}
  .htp-world__row--pair .htp-app2 img{height:clamp(180px,38vw,240px)}
  .htp-world__wide img{height:clamp(220px,50vw,320px)}
}

/* ============================================================  IN THE FEED — animated social  */
.htp-feed{max-width:var(--maxw);margin-inline:auto;padding-block:var(--sec)}
.htp-feed__head{margin-bottom:clamp(30px,5vh,56px)}
.htp-feed__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--gap);margin-bottom:var(--gap)}
.htp-post{position:relative;margin:0;border-radius:13px;overflow:hidden;border:1px solid var(--line);aspect-ratio:1/1;background:#000}
.htp-post img{width:100%;height:100%;object-fit:cover}
.htp-post figcaption{position:absolute;left:14px;bottom:12px;font-family:var(--f-mono);font-size:10px;letter-spacing:.07em;text-transform:uppercase;color:#fff;padding:3px 9px;border-radius:20px;background:rgba(12,13,15,.5);backdrop-filter:blur(4px)}
.htp-feed__context{position:relative;margin:0;border-radius:14px;overflow:hidden;border:1px solid var(--line);background:#101216;cursor:pointer}
.htp-feed__context img{width:100%;display:block}
.htp-feed__context figcaption{position:absolute;left:18px;bottom:16px;font-family:var(--f-mono);font-size:11px;letter-spacing:.06em;color:#fff;padding:4px 11px;border-radius:20px;background:rgba(12,13,15,.55);backdrop-filter:blur(4px)}
@media (max-width:680px){.htp-feed__grid{grid-template-columns:1fr 1fr}}

/* ============================================================  COMPACT STRATEGY (diagnosis · insight pull · strategy)  */
.htp-diag{max-width:var(--maxw);margin-inline:auto;padding-block:var(--sec)}
.htp-gaps{display:flex;flex-wrap:wrap;gap:8px;margin:1.1em 0 1.3em;padding:0;list-style:none}
.htp-gaps li{font-family:var(--f-mono);font-size:11px;letter-spacing:.05em;text-transform:uppercase;color:var(--red);border:1px solid color-mix(in srgb,var(--red) 42%,transparent);background:color-mix(in srgb,var(--red) 9%,transparent);padding:6px 12px;border-radius:20px}
.htp-audit__cost{font-size:var(--t-body);color:var(--ink-2);max-width:46ch;margin:0}
.htp-pull{max-width:var(--maxw);margin-inline:auto;padding-block:clamp(64px,12vh,150px);text-align:center}
.htp-pull .htp-k{margin-bottom:1em}
.htp-pull__line{font-family:var(--f-disp);font-weight:800;letter-spacing:-.02em;line-height:1.04;font-size:clamp(2rem,5.6vw,4.4rem);max-width:20ch;margin:0 auto}
.htp-strategy{max-width:var(--maxw);margin-inline:auto;padding-block:var(--sec)}
.htp-strat__grid{display:grid;grid-template-columns:1.04fr .96fr;gap:clamp(28px,4vw,60px);align-items:center}
.htp-strat__fig{position:relative;margin:0;border-radius:14px;overflow:hidden;border:1px solid var(--line);cursor:pointer}
.htp-strat__fig img{width:100%;display:block}
.htp-strat__fig figcaption{position:absolute;left:14px;bottom:12px;font-family:var(--f-mono);font-size:10px;letter-spacing:.05em;text-transform:uppercase;color:#fff;background:rgba(12,13,15,.6);padding:4px 11px;border-radius:20px}
.htp-flow{display:grid;grid-template-columns:repeat(5,1fr);gap:var(--gap);margin:clamp(34px,5vh,56px) 0 0;padding:0;list-style:none}
.htp-flow li{display:flex;flex-direction:column;gap:.35em;padding-top:16px;border-top:2px solid var(--red);font-family:var(--f-disp);font-weight:700;font-size:clamp(.92rem,1.3vw,1.12rem);letter-spacing:-.01em;color:var(--ink)}
.htp-flow li b{font-family:var(--f-mono);font-weight:400;font-size:11px;color:var(--red);letter-spacing:.06em}
@media (max-width:760px){.htp-strat__grid{grid-template-columns:1fr;gap:26px}.htp-flow{grid-template-columns:1fr 1fr;gap:18px}}

/* ============================================================  CINEMATIC FULL-BLEED (lead mockups)  */
.htp-lead-app{width:100vw;margin-left:calc(50% - 50vw);max-width:none;border-radius:0;border-left:0;border-right:0;margin-bottom:var(--gap)}
.htp-lead-app img{height:clamp(360px,66vh,760px)}
.htp-world__wide{width:100vw;margin-left:calc(50% - 50vw);max-width:none;border-radius:0;border-left:0;border-right:0}
.htp-world__wide img{height:clamp(300px,54vh,660px)}
.htp-lead-app figcaption,.htp-world__wide figcaption{left:var(--pad)}
@media (max-width:680px){.htp-lead-app img{height:clamp(280px,60vh,420px)}.htp-world__wide img{height:clamp(240px,52vh,380px)}}

/* ============================================================  OUTCOME  */
.htp-outcome{text-align:center}
.htp-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;max-width:920px;margin:0 auto clamp(40px,7vh,76px);border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding-block:clamp(30px,5vh,52px)}
.htp-stat b{display:block;font-family:var(--f-disp);font-weight:700;font-size:clamp(1.5rem,3.6vw,2.6rem);letter-spacing:-.01em;color:var(--ink)}
.htp-stat span{display:block;font-size:.92rem;color:var(--ink-2);margin-top:.4em;max-width:24ch;margin-inline:auto}
.htp-result{font-family:var(--f-disp);font-weight:700;letter-spacing:-.018em;line-height:1.08;font-size:clamp(1.7rem,4.6vw,3.3rem);max-width:24ch;margin:0 auto}
@media (max-width:680px){.htp-stats{grid-template-columns:1fr;gap:26px}}

/* ============================================================  CLOSE  */
.htp-close{position:relative;text-align:center;max-width:var(--maxw);margin-inline:auto;padding-block:clamp(90px,15vh,200px);display:flex;flex-direction:column;align-items:center}
.htp-close__mark{width:clamp(52px,7vw,80px);margin-bottom:clamp(22px,4vh,38px);opacity:.92}
.htp-close__line{font-family:var(--f-disp);font-weight:800;letter-spacing:-.022em;line-height:1;font-size:clamp(2.6rem,7.5vw,6rem);margin:.1em 0 .5em}
.htp-close__tag{font-family:var(--f-mono);font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--mut);margin:0}
.htp-credits{display:grid;grid-template-columns:repeat(2,minmax(0,240px));gap:22px 56px;margin:clamp(44px,7vh,76px) 0;text-align:left}
.htp-credits dt{font-family:var(--f-mono);font-size:10px;letter-spacing:.16em;text-transform:uppercase;color:var(--mut);margin-bottom:.4em}
.htp-credits dd{margin:0;font-size:1rem;color:var(--ink)}
.htp-close__nav{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:18px 40px;margin-top:8px}
.htp-next{display:inline-flex;flex-direction:column;gap:.2em;padding:16px 30px;border:1px solid var(--line-2);border-radius:12px;transition:border-color .3s,background .3s}
.htp-next:hover{border-color:var(--red);background:color-mix(in srgb,var(--red) 8%,transparent)}
.htp-next span{font-family:var(--f-mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--mut)}
.htp-next b{font-family:var(--f-disp);font-weight:700;font-size:1.35rem;color:var(--ink)}
.htp-allwork{font-family:var(--f-mono);font-size:12px;letter-spacing:.08em;color:var(--ink-2)}.htp-allwork:hover{color:var(--ink)}
.htp-legal{display:flex;flex-wrap:wrap;justify-content:center;gap:.6em 1.6em;margin:clamp(50px,8vh,90px) 0 0;font-family:var(--f-mono);font-size:10px;letter-spacing:.08em;text-transform:uppercase;color:var(--mut)}
@media (max-width:560px){.htp-credits{grid-template-columns:1fr}}

/* ============================================================  LIGHTBOX  */
.htp-lb{position:fixed;inset:0;z-index:100;background:rgba(8,9,11,.94);backdrop-filter:blur(8px);display:flex;align-items:center;justify-content:center;opacity:0;visibility:hidden;transition:opacity .3s,visibility .3s}
.htp-lb.is-open{opacity:1;visibility:visible}
.htp-lb__stage{margin:0;max-width:92vw;max-height:86vh}
.htp-lb__stage img{max-width:92vw;max-height:86vh;width:auto;height:auto;border-radius:8px;transition:opacity .15s}
.htp-lb__close{position:absolute;top:20px;right:24px;background:none;border:0;color:var(--ink);font-size:24px;cursor:pointer;line-height:1}
.htp-lb__nav{position:absolute;top:50%;transform:translateY(-50%);background:none;border:0;color:var(--ink);font-size:42px;cursor:pointer;padding:10px 18px;opacity:.7}
.htp-lb__nav:hover{opacity:1}.htp-lb__nav--prev{left:8px}.htp-lb__nav--next{right:8px}
.htp-lb__count{position:absolute;bottom:20px;left:50%;transform:translateX(-50%);font-family:var(--f-mono);font-size:12px;letter-spacing:.1em;color:var(--mut)}
@media (max-width:640px){.htp-lb__nav{font-size:30px}}

/* ---------- page-in ---------- */
body.htp{opacity:0;transition:opacity .5s}
body.htp.is-in{opacity:1}
body.htp.no-js{opacity:1}