MedPrüf Case 03 — Concept · Identity · Product
WO! Studio
WO!Studio

MedPrüf — exam prep for internationally-trained doctors in Austria. Pass the first time, or keep learning free until you do.

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WO! Studio — A venture we crafted, end to end · Vienna, AT

Austria's medical-licensing exams cost ~€370 a sitting — and no prep was built for them. So we built it. Pass on the first attempt, or keep learning free until you do.

  • RoleConcept · Identity · Product
  • SectorHealthTech · Exam prep
  • MarketAustria — Vienna · Innsbruck
  • Year2026 · live

Read the case

The exam was the wall.

So we built the door.

The case

01 — The insight

They were never unqualified. Only unproven.

The doctor who ran a ward in Aleppo doesn’t need to relearn medicine in Vienna. They need to prove they already know it — in a second language, against an exam built to filter, not to teach. Every other app sells more questions. We saw the real gap: the shortest, honest path from qualified to proven.

02 — The name

Med medicine + Prüfung the exam · prüfen to prove

One word that holds the fear and the answer.

Pruf
The two dots over the ü became the two eyes of the mark — attention, made into a face.

03 — What we built

Not another flashcard app.

AI

Clinical AI explanations

TL;DR first, then the guideline — ERC 2021, ESC, ÖDG. Not Wikipedia. Clinical.

I18N

Seven languages

Questions in German, like the real exam. Explanations in seven — for the doctors who came from everywhere.

SM-2

Spaced repetition

A question returns the moment you’re about to forget it. Like Anki — only clinically curated.

SIM

Exam simulation

Four hours, topic navigator, deferred grading. Trains exam-day endurance, not just recall.

PLAN

Plan to exam day

A countdown to your date — 70% new, 30% review, weighted to your weak spots.

QA

Report → we fix

Spot a wrong question? One tap. We verify, correct the rest, and thank you for it.

And the promise that ends the fear — pass on the first try, or learn free until you do.

How it works — the method

Three steps from first question to exam-ready.

01

Choose your exam

Kenntnisprüfung Wien, KMP Innsbruck or Pharmakologie — we know the weighting of each.

Pick the path
02

Practise daily

20–50 questions a day with spaced repetition. The plan bends to your exam date.

Build the habit
03

Simulate

Four hours, topic navigator, deferred grading — exactly like the day itself.

Rehearse the day

04 — The identity

The two dots that lifted out of the ü land here — the eyes that never stop watching, attention given a face. Below them, an open U: the form that holds and steadies, the way a calm doctor holds a room. You read it before a word is said.

05 — Palette

Exam Navy#0A2041the weight before the pass
Proof Green#027C5Fqualified, verified
Pass Signal#17B98Athe moment it clicks
Clinic Paper#F4F6F9the record, the document
Slate#6E80A0calm under pressure

Typeface — Inter

Aa

Ää Öö Üü ß · ğ ş · Привіт

Questions in German — explanations in seven languages. One face that holds its nerve across every script.

The identity, in use

One idea, carried everywhere — the two dots that watch.

Pattern The Ü repeats — eyes that never stop watching.
MedPrüf — the horizontal lockup
Lockup Mark and word, set together.
MedPrüf — the certification seal
Seal Proof, made into a stamp.

06 — The product, shipped

The system, in the doctor’s hand.

Real screens from the live app — tap the live one →

MedPrüf app — a documented Kenntnisprüfung question, answered and checked
A documented question — checked
9:41

Kenntnisprüfung Wien · Internal med.

№ 4127

Akute Dyspnoe, Tachykardie und einseitiger Pleuraschmerz nach Langstreckenflug. Wahrscheinlichste Diagnose?

  • Aortendissektion
  • Lungenembolie
  • Pneumothorax
  • Perikarditis
TL;DR High Wells score → CTPA. D-dimer only at low pretest probability. Ref: ESC 2019.

Tap an answer to check

Live — tap an answer
MedPrüf app — answered, with explanation, AI explanation and personal notes
Explanation, AI & your notes
MedPrüf app — settings: exam date, daily goal, dark mode
Your plan to exam day
medpruf.com
The live MedPrüf product at medpruf.com
Not a concept — live at medpruf.com. The brand, shipped.

07 — The proof

10,992real questions — every one from a documented exam
16specialties, across three exams
7languages of clinical explanation
0questions invented · nothing guessed

Traced to source — every question referenced to a documented exam

7,566Vienna · since 2016 3,091KMP Innsbruck 335Pharmacology

16 specialties · full coverage

  • Internal Medicine
  • Surgery
  • Neurology
  • Psychiatry
  • Ophthalmology
  • ENT
  • Pediatrics
  • Gynecology
  • Emergency Medicine
  • Dermatology
  • Pharmacology
  • Social Medicine
  • Urology
  • Orthopedics
  • Radiology
  • Anesthesiology

Not a brand about exam prep — the exam prep itself, from the first question to the word “passed.”

The exam was never the wall.

Paying to fail was.

A WO! Studio venture — concept, identity & product · 2026. Live at medpruf.com

Strategy, brand system and product crafted by WO! Studio for MedPrüf (NeuraScale), Vienna. Questions, copy and figures shown are drawn from the live product.

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