National Bank of Egypt — Social Impact Report
A fingerprint
of a nation.
How Egypt's largest bank measured itself — not in trillions, but in lives.
Scroll↓
The institution
1898Founded — Egypt's first bank, and its oldest.
The largestbank in Egypt — by assets, deposits, branches and people.
0customers. A bank, in its own words, for all Egyptians.
But scale is not impact.
Impact is who you reach.
Impact is who you reach.
01 The challenge
A trillion-pound conscience, in hundreds of pages no one could feel.
NBE handed us a brief unlike any in the region — the first social impact report by any bank in the MENA region, with no template to follow. Hundreds of pages of policy, governance and figures; numbers so large they turned abstract; one document that had to speak to a board, a regulator and a citizen at once.
02 The approach
Read the whole brief. Then design empathy into the data.
01
We absorbed the entire brief — every chapter, framework and figure — and mapped its four pillars before drawing a single page.
02
We built one repeatable cover system — a photograph, a field of colour, a numeral — to pace a long document so a reader never lost their place.
03
And we turned policy into pictures — data visualisation that gave every billion a human consequence: a child treated, a family relieved, a job created.
The idea
We gave the institution a human face. Literally.
A fingerprint is the most individual mark there is. Built from thousands of Egyptian faces, it became the cover — a bank's social impact, returned to the scale of a single life.
The chairman's word
It gives me great pleasure to present the first social impact report released by a banking institution in the MENA region.
The proof
Where the numbers become people.
Four pillars. Eighteen months. Every figure made to land as a human consequence.
01 Economy
EGP billion to micro, small & medium enterprises — the backbone of Egyptian jobs.
families given credit relief through the crisis.
digital-banking users — mobile up 128%.
02 Society
children treated across ten hospitals — one figure, sixty-four thousand lives.
specially-abled people empowered.
women reached through health programmes.
EGP billion community investment in a single year.
03 Human Capital
people across seven countries — 30% women, and growing.
04 Governance & Environment
tonnes of CO₂e avoided — solar across 28 branches.
EGP million in COVID-19 donations, itemised and accounted for.
The frame
Every figure, mapped to a promise.
Every initiative was placed inside a global commitment — the UN Sustainable Development Goals, Egypt Vision 2030 and the African Union's Agenda 2063. Local work, held accountable to the world's frameworks.
Recognition
Egypt's most awarded bank — given a story the world could read.
In the report's eighteen months, the National Bank of Egypt was named Bank of the Year and took 44 awards in all — from the institutions that judge a bank by more than its balance sheet, and our work carried its impact to every one of them.
The object
A document a board could hold.
Print and digital. Landscape, so the data could breathe. Published on the bank's own platform — the first of its kind in the region.
The full document
Turn every page.
The complete report — every page, exactly as published. Drag a corner, tap the sides, or use your keyboard.
1/—
Published & live
Read the report on the National Bank of Egypt's official site
nbe.com.eg↗
Drag to pan · scroll to read
The outcome
The first social impact report by any bank in the MENA region.
A trillion-pound conscience — no longer hundreds of pages no one could feel, but a single human mark a nation could recognise.
- Design
- Wael Orban — WO! Studio
- Client
- National Bank of Egypt
- Year
- 2021
- Scope
- Information strategy · editorial design · data visualisation · print & digital
© 2026 WO! StudioBrands, brought into focus.